In this episode of “What is Innovation,” Beth McDaniel, President and Chief of Administration at Reactive Surfaces, discusses the role of creativity in innovation and how to get consumers to demand innovative products. Beth shares her insights on thinking outside the box and developing new and improved products and services. She also talks about the importance of communicating the benefits of innovation to consumers so that they are more likely to demand it. This episode is a must-listen for anyone wanting to learn more about driving innovation in their business.
Welcome back to Purple Political Breakdown! In today’s episode, we have a special treat for you as we sit down with Beth and Steven McDaniel, visionary thinkers who have developed an ingenious solution to tackle one of the most pressing issues of our time – Climate Change. Join us as we delve into their innovative approach to reducing our carbon footprint using a remarkable type of algae and a paint that could change the way we think about environmental sustainability. Beth and Steven McDaniel share insights into their journey of discovery, the science behind their innovation, and their vision for a more sustainable future.
“We are the last generation to a have a chance at stopping climate change before it’s too late.” – Beth McDaniel. In this interview, Beth McDaniel discusses a new technology that’s used by major medical facilities and NASA, to help facilitate a new era in bio-technology (carbon-removal technology), helping carbon removal. This new technology will allow us to individually do our part in removing our own carbon footprint.
Known in the industry as an innovation machine using cutting-edge bio-engineering to dynamically functionalize paints and coatings, Reactive Surfaces serves markets worldwide with an environmentally green enzyme and peptide technology. Reactive Surfaces develops these products from the proof-of-concept phase all the way to the shelf for its clients; products that will provide a healthier and better lifestyle for millions of people all around the globe.
“Be sure that you instill in your children and your children’s children the fact that farming is not the problem, it is the answer.” —Steve McDaniel
Biological threats due to the worsening effects of climate change pose significant risks to both the environment and human health. Decontaminating these threats proficiently can be challenging due to their varied nature, persistence, and potential for dispersal. Fortunately, key developments in the field of bioengineering have led to the development of innovative solutions focused on solving this particular problem.
Join in as Justine and Steve propose a more efficient, nature-based solution to decontamination. They also discuss the vital part played by farmers in addressing global challenges, nature’s power in combating environmental issues, agriculture’s role as a solution rather than a contributor to climate change, and how Steve plans to scale and boost the impact of bioengineering solutions.
Isn’t it beautiful when your expertise and passion combine to not just improve your own life and define your purpose, but to genuinely improve the lives of others? That is the journey that Beth McDaniel is on as she tackles not just climate change and social justice, but also protecting intellectual property as an attorney. Beth McDaniel, JD is co-founder and President of the award-winning paint and coatings company, Reactive Surfaces where she also serves as legal counsel. She is also a partner in McDaniel and Associates, a law firm specializing in patent and trade secret law. Her legal practice is focused on contracts, business administration, innovation, and entrepreneurship. As a serial entrepreneur, she has guided this bleeding-edge innovation company, operating in the paint and coatings and specialty chemicals industries, for the past 15 years. She has served in leadership roles for numerous organizations, including serving as a Pathways to Peace Fellow, a premier social justice organization. Her work in the area of human rights and social justice brings a level of experience and intention to ensure that any climate solution has at its heart environmental justice and enhancement of human rights and personal livelihood.